Accommodation & booking
How Choice Hotels’ AI Engine Cranked ADR Up 7% in Six Months
Hook When a midscale chain whispers ‘price tweak,’ the board usually yawns. Not this time. Choice Hotels’ AI-driven pricing engine lifted the average daily rate (ADR) by a crisp 7% in just six months, blowing past the modest 2-3% gains typical of early pilots. That lift translated into a $12